Users will soon have a new feature that allows them to lessen the amount of artificial intelligence-produced content appearing in their streams. This step comes as the service revealed that it presently contains over 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a widespread rollout. This advancement coincides with a increase in AI content, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that approximately one in 10 of the quickest rising content creators on a competing service exclusively feature clips produced artificially. A large amount of this output is deemed low-quality AI content, a term for substandard, bulk-generated content that is typically absurd or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, from digital art to informative clips, and we want to provide users the option to adjust the amount of that, depending on their own preferences,” commented a platform representative.
AI on the Platform
The service shared that there are currently 1.3 billion videos on its service tagged as AI-generated. In total, over 100 million media items are submitted to the service every day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the amount of AI-generated videos they view by opening the topic control option in the platform and picking AI-made media. Additional categories that can already be adjusted under the setting include current affairs, fashion, aesthetics, and movement.
Platform Guidelines
Its guidelines mandate users to identify convincing artificially created content, and it forbids dangerous fake videos of celebrities or critical incidents. Any realistic artificial content that is without a tag can be deleted under its terms of service.
Furthermore, the service will from now on add an “AI-made” watermark to content created with its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This measure is aimed to help prevent users from trying to bypass the disclosure requirement.
AI Literacy Programs
TikTok is furthermore introducing a $2m educational fund for experts and institutions to create informative material about ethical AI use. This project will support charitable organizations specializing in training computer science.
Platform Protection
TikTok has supported its content review process, amid debate over intentions to cut jobs for numerous safety staff in Britain. TikTok is set to cut hundreds of positions in its trust and safety team in London, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.
A trust and safety lead clarified that people-led review would continue to be important, but automated tools can protect employees by eliminating the most distressing content ahead of it gets reviewed by humans. The company stated a notable drop in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its AI tools.
It is vital to integrate staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to limit contact with unsafe media as quickly as possible, which is where a significant AI assistance is really helping us process content quickly.”
